Victoria’s no longer a secret as Melbourne named host city for evokeAG. 2026!


11 June 2025

AgriFutures Australia has today announced Asia Pacific’s premier agrifood innovation event evokeAG. will take place in Melbourne on 17 and 18 February 2026 at Melbourne Convention and Exhibition Centre.


Home to a quarter of Australia’s farm businesses, 14 agricultural Research and Development centres, world-class universities, and a thriving startup ecosystem, Victoria makes the ideal backdrop for the next edition of evokeAG..

Building on the success of evokeAG. 2025, which welcomed over 2,000 delegates from more than 20 countries, 134 speakers and over 50 startups, evokeAG. 2026 will once again unite the leading minds in agriculture, food production, research, and investment for two days of bold conversations and future-shaping ideas.

Entering its sixth edition, evokeAG. continues to facilitate investment, nurture innovation and create impact, which is reflected in its new evergreen tagline: Invest. Innovate. Impact.

Since its inception in 2019, evokeAG. has brought together over 8,100 delegates, 391 investors, 577 speakers, and 1,122 primary producers to drive agriculture towards a better future.

Victorian Minister for Agriculture Ros Spence, said Victoria, with its thriving agrifood innovation sector, was the ideal host destination for the event.
 
“Research and innovation are central to the success of Victoria’s $20.2 billion agriculture sector, which is underpinned by farmers and a broader industry that embraces new technology,” Mr Spence said.
 
“The Allan Labor Government is proud to support the return of this landmark event to Melbourne and to invest in the growth and innovation of Australian agriculture.”

AgriFutures Australia Chair Cathy McGowan AO said Victoria’s dynamic agriculture sector make it a natural home for the event.

“As a proud Victorian and advocate for regional Australia, I’m delighted to see evokeAG. come to Melbourne in 2026.”

“Victoria is home to a vibrant and diverse agrifood sector, world-class agricultural research institutions, and some of the most innovative producers and startups in the country. It’s the perfect place to showcase what is possible when agriculture and innovation come together.”

Adrian Persi, General Manager of Melbourne-based controlled environment agriculture startup Gaia Project and evokeAG. Startup alumni, welcomed the announcement and said Melbourne was the ideal location for the next chapter of the event.

“evokeAG. delivers exceptional value for startups at every stage – offering a platform for networking, knowledge sharing, and testing market appetite.
 
“Victoria is primed to be a thriving startup ecosystem, supported by players like LaunchVic, Breakthrough Victoria and the Eagle Fund, and it’s well-positioned to become a global agtech hub.”

“The state is also the food bowl of Australia and the heart of horticulture, which is especially relevant to our work. Hosting evokeAG. in Melbourne offers a direct connection to the growers we aim to serve as we commercialise from 2025 – it’s a valuable opportunity to understand on-the ground challenges and share innovation,” Mr Persi said.

Building on the success of previous events, evoke AG. 2026 will deliver a program for the entire agrifood tech ecosystem, following its three principles:

  • Inspire & Provoke: Ignite inspiration and spark meaningful action by challenging perspectives and encouraging bold ideas.
  • Showcase & Educate: Exclusive access to world-leading technologies and practical insights into successful implementation.
  • Connect & Collaborate: Opportunities for genuine connection and seamless collaboration, fostering relationships through both organic interactions and curated experiences.

Signature elements like Startup Alley, Scaleup Station, the Demo Stage, and Culinary Capital will also return, alongside refreshed plenary and interactive sessions designed to inspire, inform, and drive collaboration.

For more information or to register your interest, visit www.evokeag.com.